47.5K
Downloads
596
Episodes
The official podcast of the Society of Graduate Students at Western University in London, Ontario, Canada. We aim to showcase the innovative research that graduate students are conducting at Western University and appeal to various audiences including those within and beyond the academic community.
Episodes
Wednesday Jan 13, 2021
Wednesday Jan 13, 2021
On this episode, hosts Yousuf and Francesco discuss cognitive dissonance with Master’s of Psychology candidate, Mikayla Colthirst-Reid. With a background and industry experience in marketing, social media and communications, Mikayla is attempting to explore how our own self-perceptions affect our decision-making processes and behaviours. She discusses how this phenomenon could make our choices predictable to a certain extent and therefore exploitable by marketing campaigns. Mikayla is returning to school after 7 years of industry experience in both corporate and not-for-profit roles. She also continues to do freelance work as a social media strategist and consultant and hosts a podcast dedicated to mindful marketing for online entrepreneurs.
If you would like to learn more about Mikayla and her work, you can follow her on Instagram @themikaylavictoria or connect with her on LinkedIn.
Full video available on YouTube
Recorded on Jan 5, 2021
Produced by Gavin Tolometti
Theme song provided by https://freebeats.io/ Produced by White Hot
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.